A branding studio with
education and a desire to make a positive impact at its core

 The delicate Gingko leaf is a symbol of this duality and the union of opposite energies, as well as one of resilience, magic and strength. Yin and yang forces are not only present in our lives but also play a prominent part in design.

Thriving on the constant challenge to intentionally unite aesthetic with function, I help you visually articulate your unique story with authenticity and meaning, through a lens of mindfulness and focusing on creating a brand experience.

Conceptwo is a name inspired by the balance of harmonic and opposing energies and the nature of duality that exists throughout life and design.

Meet your
brand therapist

 I am your creative partner and believe in building a business that is kind, empathetic and develops genuine relationships, to help you build confidence in your brand, bring your vision to life and celebrate the small wins along the way.

With a degree in Journalism and Communication Design and 10 years experience in the agency and corporate world, I have developed a deep love for cultivating thoughtful, elevated visual experiences.

While I loved parts of the fast-paced agency world, learned a lot and honed my craft, I found I was truly drawn to the projects where I could communicate more, create connection and provide strategic, refined design solutions.

 So, I took the leap to start a business that would 
bridge the gap between designer and client. 

 
Rooted in strategy, I aim to create elegant, emotive solutions that help you stand out in the crowd.

My passions lie in the world of wellness, beauty and lifestyle and partnering with entrepreneurs who value purpose, positivity and conscious living.

INQUIRE TO WORK TOGETHER

FAVORITE THINGS

TRAVEL + BEAUTIFUL EXPERIENCES
GORGEOUS PACKAGING + stationery
FRAGRANCE - FROM TEA TO CANDLES
A FULL-BODIED GLASS OF CABERNET
ALLLL THE PLANTS
BULL TERRIER CUDDLES
POKE BOWLS

A business that gives back 

2% of each of our projects is donated to conservation and animal welfare causes.

We believe that caring for the earth, nature and our beautiful animals will never go out of style. 

The experience was beyond anything I expected from a brand strategy service. Jen covered so many areas from so many angles, I loved every bit of it. I am blown away by her gift of capturing the essence of my brand.

- FRANCE GARNEAU,
SOULFUL MOON ASTROLOGY

Ready to build a brand that aligns with your wildest dreams?

This is your vision. And you need someone you can trust. So when we collaborate, I am not only fully invested in helping you express your unique story and value, but also in empowering and educating you every step of the way.

I'M READY